Sell Your House with Online Video
Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real...
View ArticleSelling Luxury Houses with OTT Online Video
The luxury housing market has rebounded from the Great Recession. Above a certain price point, however, it’s common for houses to linger on the market for a year or longer. To hook potential buyers,...
View ArticleReal Estate Series #1: 8 Tips for Staging Your House for Video
“Image Credit: Aleksey Gnilenkov” Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths,...
View ArticleReal Estate Series #2: Filming Your House for the Best Effect
Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here. When it comes to giving a virtual video tour of your house, the best approach is likely...
View ArticleReal Estate Series #3: 10 Tips for Lighting Your House for a Video Shoot
Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here. To achieve a polished and professional-looking video tour of your home, lighting...
View ArticleReal Estate Series #4: the Importance of Audio in the Home Sales Video
As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is...
View ArticleHow to Make a Real Estate Video that Doesn’t Send Viewers to Sleep
Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house. To produce high quality,...
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